I thought some of you might find some value in what we are doing to communicate with our workforce. Watch the video (or at least as much as you can stomach given the sorry excuse for an interviewer) and you'll see a method we are using to keep people connected.
Among many benefits, these videos do several things for us:
-- Puts people front and center. Everyone loves to see there face (or their teammate's faces) on TV.
-- Connects people spread across 3 states and gives them an understanding of what else our organization is doing.
-- Helps connect the field with the office staff, construction with contracting, laborers with lawyers. Everyone needs to see the end product and know that their contribution, no matter how small, helped make it happen.
-- Have fun. The feedback has been very positive. The videos allow people to see their leadership in crazy situations, having a good time, being irreverent.
We try to do these videos about every two weeks. They are on our intranet home page so that people see them when they open their Internet explorer. And, as you can see, we've even begun to put some of them on YouTube so that potential employees can assess if we might be the sort of team they'd like to join.
Is it working? I think so. I get a lot of positive feedback. I try to explore different hot topics or do interviews at different projects out in the field. And in this time of distributed work, I think it is an important tool to keep people connected. These connections, this sort of communication with and among our workforce, are great fun and important leader tasks.
Virtually speaking, that makes it Leader Business!