Showing posts with label media. Show all posts
Showing posts with label media. Show all posts

Saturday, June 26, 2010

Those Idiots Up At HQ


I remember seeing this cartoon in which two young soldiers were in a foxhole and trading complaints about how the idiots up at the platoon headquarters were far removed from reality and had no clue about the true situation on the ground. Soldiers like to gripe and the complaints about "the idiots up at HQ" are probably among the more common ones.

The cartoon is funny on a couple of levels: One, a platoon is pretty much the smallest element in a military formation. The men and women in a platoon, to include the platoon leader, are truly down where the action is. It's funny to see these low ranking troopers offering complaints at that level about the separation between them and their leaders.

The real humor comes from the realization that even at that low level, people gripe about how their leadership doesn't have a clue. At least in the Army, there is always this underlying grumbling that people above them don't understand the real situation on the ground and can't possibly relate to what they are dealing with. Soldiers, and my assumption is people in every organization, like to complain about how their leaders don't get it, can't possibly understand their situation, and are isolated from reality inside their "Ivory Towers."

Which brings me to General Stanley McChrystal. As you know from the events of this week, the General was removed from his command after some negative comments about his boss (President Obama) and other civilian leaders were made public through, of all sources, Rolling Stone Magazine. It was the same sort of complaints that one might get from those troopers in the foxhole, only the stakes were a lot higher and they were broadcast to the entire world. Just like that, General McChrystal was out and General Petraeus was named the top commander in Afghanistan.

President Obama had no choice but to make this move. Insubordination at that level is clearly grounds for removal. It was clear that General McChrystal could control neither his tongue or his men and that the lack of respect for his civilian leaders necessitated a change. That he would say the things he did about his chain of command, in front of a reporter who clearly would love nothing more than the sort of salacious quotes that he offered up, demonstrated a real lack of judgement and gave the President no other option. The General crossed the line. At that level, with those stakes, there is no second chance.

Before we point fingers at the General, it is probably worth reflecting on our own leadership. How often do we complain about our "higher headquarters?" And when we do, is it in front of our teammates? Are we sometimes guilty of voicing negative thoughts about our superiors -- out loud and in front of our troops?

My guess is we all are like those soldiers in the cartoon. We all want to complain about the leaders above us, how they don't understand what we are dealing with down at our level. Yes, it is human nature to believe that we are not the problem but rather the idiots above us! Admit it...you've felt this way...and you've been guilty of expressing your opinion in front of your people. (Or maybe it's just me, and I know I am guilty. But I'm guessing I'm not alone.)

It's a common issue. The leadership take-away is that it has consequences. On the rare occasion it can get back to the boss and cost us our job, as it did for General McChrystal. More often though, this attitude is contagious and will spread rapidly throughout the ranks. People hear what we say and will repeat it. Gradually you get a team with no confidence in their leaders. It's a virus whose symptoms include a breakdown in cohesion, a lack of trust and loyalty within the ranks, insubordination, and chaos.

We can all learn from this event. Let's ensure we stop ourselves before we offer complaints about our higher HQ, especially around the troops. Save that sort of talk for our spouse or our pets! Better yet, let's keep our focus inward. Let's deal with our own problems before pointing out others. The Bible says we need to take the log out of our own eye before we worry about the splinter in someone else's eye. Good advice. When we do this, we'll realize that we've got enough to worry about addressing our own failings, and that we don't need to point out where our leaders come short.

Bite your tongue, watch what you say, don't let your guard down, don't spout off to Rolling Stone Magazine. I don't know about you, but the events of the week were a good reminder. I need to remember that very often I am the "idiot up at HQ!" I don't need to spend time trying to fix my higher headquarters. I've got enough to do just fixing...ME. That's...Leader Business.

Friday, June 27, 2008

Leadership and the Media

"How could the U.S. military be such an outstanding fighting force -- so good at all the other grim jobs of war -- and be so politically dense and media-illiterate? My closest friends, people I would fight and die for, know less about the power of a photo than I know about sewing drapes."
From Michael Yon's "Moment of Truth in Iraq."

It is not a soldier's natural tendency to be media-literate. Most military leaders have grown up in a culture that suggests that the media is the enemy, that they never get the story right, and that they have no place on the modern battlefield. The truth, as Michael Yon weaves throughout his reporting on how the American military has adapted its tactics in Iraq, is that the media is a critical element of an overall communication strategy. Leaders at all levels, from the top to the trenches, must be mindful of the importance of dealing with the media.

I just finished helping out in a training course in Washington that included some great discussions on media and communication. It started with this wonderful reminder of "A Way" to deal with the media.



Hooah! Now, this approach is likely only to work for General Honore. It is straight talk and he definitely stays "on message" -- but most of us probably cannot pull this off. For the rest of us, these points from my trainer and media expert friend (thanks DeDe!) are worth remembering:

-- Prepare - work with your public relations staff and do your homework. Don't go in cold.

-- Be yourself - let your hands do what comes naturally. Express your passion. Most media encounters are not a briefing. People need to know that you're a human being first and foremost.

-- Know your audience. Look into the camera, speak to the interviewer, but know who you are trying to reach.

-- Check your appearance - Unless you are General Honore, lose the sunglasses! Have a professional appearance that is consistent with your message.

-- Use talking points. Have 2-3 messages and supporting talking points ready to go that are relevant to the subject matter, concise, memorable and SIMPLE. Maintain control. If you don't know, say "I don't know" - don't speculate. Bridge to your message with statements like: "What I can talk about" or "what's interesting to note is...."

--Stay in your lane. Refer to someone else who can answer or explain that you'll look into it and get back to them - then bridge to what you want to talk about.

--Remember that all questions are professional, not personal. Keep your attitude and desire to defend your ideas to yourself. Remain friendly and non-defensive. There's a diplomatic way to say everything.

Michael Yon says that our military is finally "getting it" in Iraq. The media is not the enemy. Leaders who understand and are comfortable with communication and know that the media is vital to winning in the arena of ideas are finally making a difference.

It's no different in other arenas. The training I was a part of last week was terrific. I've given dozens of TV, radio, and print media interviews, yet needed the refresher course. We all need reminders of how to get our message out in a variety of media forums. Don't be "stuck on stupid." Be comfortable dealing with the media. That's Leader Business. Hooah!